About us

... AND NOW WE'RE ON A MISSION TO SIMPLIFY WEIGHT LOSS AND MAKE YOUR LIFE WAY MORE ENJOYABLE!

Together with our expert board of advisors and world-leading contributors, we demystify your path to better health and happiness. Your revolutionary SuperFastDiet online membership guides you through how to easily incorporate intermittent fasting into your lifestyle, kiss those wobbly bits goodbye forever, and see a whole host of bonus health benefits in the process.

Co-Founders Gen Davidson (30kg down) and Victoria Black (10kg down) created this program because they know from personal experience that life isn’t worth living on carrot sticks and lettuce leaves. Especially when you’re being yelled at by an unnaturally buff personal trainer who just doesn’t get you! That’s why SuperFastDiet is an unbreakable, part-time solution for real women with busy lives.

meet the team leaders

We are the Super Staffers. We may not wear capes, but we definitely leap challenges in a single bound. Whether it's answering your questions, creating content for the program or hunting down and dealing with those pesky tech gremlins, we’re here to make life on the fast track, well, super! Find out a little bit more about each of us below.

VICTORIA BLACK

co-founder & chief fun officer

moet monster

Most of my life I’ve been on and off restrictive diets and exercise programs – I’m either being crazy strict and flogging myself in the gym or blobbing on the couch stuffing my face with a box of Favourites and a bottle of Baileys. Until now… we have truly found the answer! I lost a stubborn 10kg and have effortlessly kept if off for years. Now I live a #guiltfree life with my gorgeous three sons and hubby on Sydney’s northern beaches and one of my greatest pleasures is sharing this way of life with our SuperFasters, seeing them get sensational results and hearing them say “you have changed my life because I never have to worry about my weight ever again!” #nailedit

FAVE CHEAT MEAL: Pad Thai with prawns, washed down with champagne
FAVE FAST DAY FOODS: Mandarins, Miso soup, fresh fish pan-fried with steamed veggies.
MINDSET MANTRA: Eat. Pray. Slay.

READ MY FULL STORY

GEN DAVIDSON

co-founder & chief cheerleader

chocaholic

Intermittent fasting was a revelation for me! When I realised, after years of struggle, that I could have weight loss success and still enjoy wine, chocolate and food most days, I started to enjoy life like never before. I’ve lost 30kg and dropped five dress sizes, and I’ve maintained my weight for years now. I’ve also lowered my cholesterol, blood pressure and solved sleep apnea. Vic and I created this program to share the message of #noguilt and enjoying life, and to teach you our secrets. I live in Sydney with my amazing hubby and gorgeous daughter who have lost 20kg and 6kg respectively. I love a laugh, love being social and adore our border collie puppy Sasha.

FAVE CHEAT MEAL: Give me cheese, wine and chocolate and I’m a happy girl!
FAVE FAST DAY FOODS: Konjac noodles, cauliflower rice, cauliflower mash, prawns and avocado.
MINDSET MANTRA: Go Forth and Be Fabulous!

WATCH MY VIDEO HERE

mary-anne

CHIEF SASS CONSULTANT (AKA HEAD WRITER AND MARKETING MANAGER)

VEGEMITE TOAST CONNOISSEUR

My name is Mary-Anne and I write therefore I am! Words are delicious morsels to me and I devour them like food on a non-fast day. Speaking of which, I have lost 23kg on SFD and I am a busy mum who works full-time, with two sporty teenage sons, a very patient husband and a gorgeous dog called Saxon. I love nothing better than toasting our bushland sunset with friends, having a good laugh and grazing on cheese platters. #lovinglife.

FAVE CHEAT MEAL: Butter chicken and garlic naan with a nice sparkling ale. Or Vegemite toast. #aussiegirlatheart
FAVE FAST DAY FOODS: Konjac noodles, Eggs, Turkey, Soups, Vita-Weets, Pho and Cauliflower Rice Stirfry.
MINDSET MANTRA: If you believe enough you can achieve the impossible. If not, there's always wine.

donna

EXECUTIVE MEMBERSHIP NINJA (AKA CUSTOMER SUPPORT & ADMINISTRATION)

LAMB ROAST LOVER

I’ve struggled with my weight since my mid-teens. I have memories of gooey pineapple donuts from the school canteen and sayings like ‘once on the lips forever on the hips’ echoing in my ears! Despite being relatively sporty, I am a little height challenged and the hips is exactly where those pineapple donuts called home and stayed. Since being on the SFD program I have lost 10kgs, gone down two dress sizes and it’s stayed off! I can honestly say that I feel fantastic for the first time in many years and I’m loving it. I have been doing this for a year now and it truly has become a way of life.

FAVE CHEAT MEAL: Cheese platters, champagne & dark chocolate!
FAVE FAST DAY FOODS: Tuna salad with lots of crunchy things like bean sprouts and celery, corn thins with tomato, salt & pepper, and strawberries.
MINDSET MANTRA: Don’t wish for it, work for it!

nicola

CHIEF ORGANISATION GURU (AKA HEAD OF PRODUCTION)

THAI FOOD BUFF

Howdy! I’m Nicola. I love spending time with my gorgeous daughters, family, friends and my fur-baby Jack (my last name is Daniels, get it?). I’m very conscious of making healthy choices and teaching my daughters about good food too. My goal is to be healthy for my family, so I can enjoy the great things about life! I’m not a big fan of the gym, but I love to walk outdoors. For me, health is all about balance.

FAVE CHEAT MEAL: Champagne or a vodka with cheese and crackers
FAVE FAST DAY FOODS: Bananas, Creative Salads and Broccoli.
MINDSET MANTRA: I am in charge of my own happiness.

rosemary

DIRECTOR OF WORDSMITHERY (AKA CONTENT EDITOR)

CHEESEBURGER FIEND

Hello, I’m Batman. No, wait… that’s my other job. *ahem* I’m Rosie. I’m powered by caffeine and raw enthusiasm. I love shiny things, funny words and I started SFD because I wanted to look hot in my skinny jeans. Now it’s about so much more than that. I’ve lost 13.5kg, dropped my cholesterol, blood pressure, and have a new appreciation for what my body is capable of. For me, health is about how you feel.

FAVE CHEAT MEAL: I love all cheeseburgers equally. (Unless one comes with a caramel sundae.)
FAVE FAST DAY FOODS: Pumpkin Soup, Salmon, Air-Popped Popcorn, Seaweed Rice Crackers
MINDSET MANTRA: Inspiration, perspiration and caffeination.

katie

CHIEF HYPE GIRL (AKA DIGITAL MARKETING MANAGER & BLOGGER)

HOT CHIP AFICIONADO

Hola! I’m Katie and I am learning to love my body for what it can do rather than its shape. My aim is to feel like I can conquer anything. I’m a big believer in moderation. Chocolate is good for my soul like salad is good for my body. So, I’ll have both!

FAVE CHEAT MEAL: Hot chips with chicken salt
FAVE FAST DAY FOODS: Raspberries, yum!
MINDSET MANTRA: Grit, grace and gratitude.

theresa

HEAD OF SUCCESS STORIES (AKA WEIGHT LOSS COUNSELLOR)

CHEESE FONDUE FAN

My goal is to let my body be as young as my spirit feels. Let food be my medicine. I’ve lost 17kg with SFD and kept it off for three years. As I approach fifty, I want to climb Swiss mountains, walk the Camino, have happy and fun holidays, fully participate in all aspects of my life. Eventually be an active, hands on and inspirational grandmother. Be there to see my kids reach their potential as they watch me reach mine.

FAVE CHEAT MEAL: Mexican, Seafood (especially oysters & prawns). I love food! Especially eating out!
FAVE FAST DAY FOODS: Eggs, Tuna, Veggie Soups and Salads
MINDSET MANTRA: It’s never too late to be who you were meant to be!

bryce

HEAD OF “HAVE YOU TRIED TURNING IT OFF AND ON?” (AKA DIGITAL MEDIA COORDINATOR)

PIZZA APPRECIATOR

You might say I have always loved adventure and pushing boundaries – as evidenced by my passion for roughing it outdoors, travelling in unusual destinations, motorbikes and skateboarding, coupled with countless broken bones (my wrist is broken as I type from a recent fall when a new trick didn’t quite go to plan). However, this love for pushing limits and finding new and exciting ways to do things is exactly why I love working at SFD. The launch was intense and to see the transformations in so many members’ lives already is awesome!

FAVE CHEAT MEAL: Pizza and penne bolognese
FAVE FAST DAY FOODS: Coffee and warm veggie soup
MINDSET MANTRA: Take risks. If you win, you will be happy. If you lose, you will learn something.

about us